TRINH NGUYEN

Trinh Nguyen is a French-Vietnamese
Art Director and Set Designer.

With a background in Fashion, Branding, and F&B,  she weaves visual narratives that connect product, craft with purpose.

Formerly based in Paris, she now continues her creative journey in Vietnam.




Instagram
Linkedin
trinh.ng138@gmail.com






Education
 Food Design (MA)
L’École de design Nantes Atlantique, Nantes, France.
2022- 2023

Scenography (BA)  
L’École de design Nantes Atlantique, Nantes, France.
2017-2020


Employment Art Director Junior, The Lab Saigon,
Ho Chi Minh City, Vietnam.
Since 2024


Set Design, Acumen Magazine N°44,
Paris, France.
2024


Set Design-Food Stylist Intern, The Lab Saigon,
Ho Chi Minh City, Vietnam.
2023


Set Design Assistant, Harel + Ocante,
Paris, France.
2021-2022


Visual Merchandising Intern, Hermès,
Paris, France.
2021


Set Design Intern, Gaëlle Coz,
Paris, France.
2020-2021


Set and Exhibit Design Intern, Centdegrés,
Ho Chi Minh City, Vietnam.
2019

















Last Updated 25.08.03
Selected Works


BLUE DENIMAD/ Photography: Marie-Mélodie Ramirez
Set Design: Trinh Nguyen
Talents: Liliane Tang, Chris Biandonga
Stylist: Cloé Alizé
Muah: Melanie Vergnol

Fashion Editorial, 2024

Blue Denim was an exploration of denim in shade and texture,
reimagining the everyday icons of our wardrobes.


INSOMIA, ACUMEN N°44
 Photography: Cécile André
AD/ Stylit: Flora di Carlo
Set Design: Trinh Nguyen
Hair Stylist : Moïrai Dembele
Makeup Artist : Marika Bouveyron
Talent : Alizée Ekwakwe Priso
Production: Clémence Pornot, Romane Carrissimoux, Diane Codron

Fashion Editorial, 2024

In Insomnia, she moves through sleepless nights. 
Leopard carpet underfoot, whisky on the rocks, 
red lipstick still on.



WONDERLAND, WINTER PRINT ISSUE
 AD/ Photography: Romain Prochain
Set Design: Gaëlle Coz
Set Design Assitant: Trinh Nguyen

Dior 2021 Spring Men’s Collection
Fashion Editorial, 2020

Dior after dark, chrome glows, leather sighs. 
This project was a precious opportunity  to craft 
on a singular garage set, early in her career.



SEPHORA
AD/ Photography: Harel+Ocante
Set Design: Trinh Nguyen

Brand Communication, 2021-2022 

Beauty in focus, a balance between product clarity
and creative composition, where every detail matters.



SUNDAY AFTERNOON 
Art Direction: Trinh Nguyen
Photography: Marie-Mélodie Ramirez
Talent: Liliane Tang
Muah: Phébée Ardisson
Stylist: Cloé Alizé

Fashion Editorial, 2024

Paris, in its first days of sun, on a Sunday afternoon gathering.
A simple portrait of the Parisian summer, distant in elegance yet gentle in spirit.


HERMES SELLIER Identité des Métiers
Visual Merchandising, 2021

For Hermès Home, her work reflected through visual merchandising
across the international retail network, from podium staging,
seasonal notebooks to Milan Design Week production. 
Each detail echoing the house’s vision.



SAKE CENTRAL x BAKES Art Director: Tuan Le
Set Design: Trinh Nguyen
Photography: Huynh Loc
Producer: Thuy Truc

Dining Experience, 2023

Between sweetness, sake, and blossom,
an immersive degustation unfolded.



OFFICE-EATING
AD/ Set Design: Trinh Nguyen
Photography: Huynh Loc

Personal Exploration, 2023

With a pinch of spice and humour, this series captures the uniqueness of Vietnamese office-eating habits. Habits that are collective and conscious in response to specific social and spatial influences.



OATSIDE x BAKES
 CD: Tuan Le
AD/ Set Design: Trinh Nguyen
Photography/ Video: Thong Le
Producer: Thuy Truc
Content Creator: Eden 
Graphic Design: Tuan Ha
R&D: Lai, Thang, An

Brand Communication, 2024

Bringing Oatside’s quirk and high spirit into Bakes’ flagship in HCM, the project set out to spotlight drinks and pastries through unusual angles and playful set-ups, where the weird oat milk brand meets the warm pastry house.




BAKES MOONCAKE CAMPAIGN 2023 
 CD: Tuan Le
Talents: Anthony Hoang, Axelle
Art direction: Trinh Nguyen, Thuy Truc
Director: Nguyen Hai Nguyen
Director of Photography: Thinh Pham
1st AC: La Nguyen Hoang Viet
Stylist: Thao Uyen
Equipment: MH Production
Music Scoring: Astronormous  
Set Design: Trinh Nguyen
Photography: Dao Nhat Tan, Huynh Loc

Brand Seasonal Campaign, 2023

A campaign honoring the making of mooncake, celebrating process over product. Crafted to broaden the brand’s reach, elevate into a premium category, and affirm its singular creative voice.




MATTE TEABAR
 CD: Tuan Le
AD/ Set Design: Trinh Nguyen
Photography/ Video: Thong Le
Producer: Thuy Truc
Graphic Design: Ven Bui, Kim Chi
Print Producer: Kim Cuong

Brand Communication, 2024-2025

Bold, green, and unapologetically straightforward,  Matte reimagines matcha for today. Her communication work ensures the brand remains consistent across channels, balancing unexpected compositions with a cohesive identity.